Google has now released a new feature that will help indecisive viewers find a movie or show that fits their search queries or interests and point them towards platforms that currently host the content.

Shaking Things Up

The company currently features cards with information panels from sites like Wikipedia or those that qualify for special treatment having been deemed worthy.

Additionally, searching for certain titles will also bring up cards at the top of the search bar with movies that are frequently watched together with what is being searched. The same goes for actors and more direct such as ‘the best movies of 2019’ or phrases along that line.

This new feature is going to be more personal, showing movies they think the user is going to like based on their own taste, rather than other people’s recommendations.

Targeting Undecided Users

This new feature is largely seen as a way to target an audience that isn’t entirely sure what movie or show they want to view. Rather than showing recommendations when you search for your favorite title, it will only work when non-specific searches are used.

For example, “scary movies from 2008” or “best 80s-themed movie from 2002” are going to get you started. Both searches should bring up a carousel with a few movies they already suspect you are going to like.

Results from searches such as this are intended to help viewers narrow down on movies they have likely watched before or had recommended from a friend but don’t remember the title.

When getting started, you will be presented with a Tinder-like option of liking, disliking or skipping a video. Respond with a thumbs up if you like the movie or thumbs down if you don’t until Google is satisfied with your responses. Future movie searches will be tailored specifically for you.

Support for Major Streaming Services

You’re also free to select which streaming services you use so you can get a direct link to Netflix, Hulu, YouTube, HBO Go, HBO NOW, CBS All Access, Starz and Prime Video. It is expected to work with all major video streaming providers, even those not listed here.

For people left behind by the streaming age, you can also indicate if you own a cable or satellite subscription instead. Search results will instead show you sources of movies available for direct purchase, rent or platforms that offer free streaming such as iTunes and Prime Video.

Addressing Privacy Concerns

There are obvious privacy concerns from Google being able to collect so much additional data from users. This is especially so considering most users don’t know where this data ends up or how it is used.

To address this issue, Google has stated that data collected from the new feature will only be used to improve the feature. It won’t be sold to any third-party advertisers or vendors. Their privacy policy has also been updated to match the same.